Local SEO is particularly important for small businesses as these businesses are looking for customers on a regional level. Essentially local SEO services focus on achieving ranking for location-specific keywords. Local SEO strategies aim to garner leads and customers from a particular region. Local SEO helps smaller businesses compete with large companies with since the SEO tactics are more relevant to local consumers. By carrying out successful local SEO campaigns you can surpass even famous brands. Effective local SEO services involve in broader keyword optimisation and brand recognition and can bring in a steady stream of organic traffic . With each passing year, local SEO is gaining prominence. So, here are 10 insider local SEO tips so that you miss out on a substantial amount of qualified leads.
The first and foremost thing you need to do is featuring your business on Google My Business listing. By claiming your business on Google My Business, you can establish a strong online presence. By listing your business on Google My Business, you can further make your website appear on Google maps. You also have to optimise your Google My Business account to get ranking for relevant searches on all types of devices. With Google authentication, your business can also show up in the sidebar space of Google search result pages. To optimise your Google My Business account you have to make sure the following;
You should also request your happy customers to write reviews on the products and services they purchased from your business. A positive review works like personal word of mouth recommendation and goes a long way in increasing your online sales. Reviews also strengthen your Google My Business account and help optimise your website to get better ranking on Google search result pages. Here are some proven tips to encourage your customers to write reviews about your business.
You have to optimise your website for voice searches as it is increasing in leaps and bounds. Voice searches are different in nature compared to searches made through typing. People use more long-tail keyword when they make voice searches. So your local SEO tricks should aim at optimising contents for questions like queries that start with who, when, what, where, how etc. While optimising your website for voice searches you should keep the intent of the user in mind. More often than not, people look for particular information when making voice searches, so your local SEO techniques need to make sure that the answers to such queries are instantly available.
To grab the attention of the local customers you should create useful contents related to local events or activities. You should come up with blogs about local news stories. You can also videos about local events that your targeted local audience would love to read. Web pages of your website should be location-specific in case your business targets multiple regions. This local SEO step will help your website get ranking for location specific searches.
Your local SEO campaign should focus on optimise your website for all mobile devices. Local traffic from mobile devices comes with the best buying intent. So, optimising website for mobile devices can be very productive. Here are some significant SEO tactics for mobile optimisation.
Pretty obviously, your local SEO should focus on optimising your website for local keywords relevant to your business. You should come up with location-specific keywords and use them in URL, meta tags and contents. Along with keywords for specific locations, you should also include hotspots and landmarks of particular regions.
If your business serves multiple regions you should incorporate location pages on your website with the following set of essential information;
If your business serves only one location, the “About Us” page should consist of locally relevant information.
One of the most effective local SEO steps for your small business is featuring your website on business directories online like Yelp, MapQuest. By mentioning your business details on these directories you can improve the visibility of your business. Your business listing should comprise of the following details;
Even for local SEO, backlink generation is one of the keys to get top Google ranking and increased amount of organic traffic. Here are some insider tips to gain high quality backlinks organically;
You should create separate web pages for each and every service or product that your business offers. This will help your website as an authority for multiple services or products. And the same applies if your business serves multiple locations. You should create multiple location pages even if you don’t offer different products or services.
For the success of any business especially smaller ones, local SEO is instrumental. By implementing these 10 actionable local SEO tips, you can optimise your website effectively for local searches, gain Google page 1 ranking for most competitive keywords and enjoy a flood of organic traffic to your website with high conversion rate and boost your business revenue with increased online sales.