• 20 Nov 2019
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A Compact Discussion on Meta Tags

Today we shall have a cool discussion on the Meta tags.

We all know about SEO and that the Meta tags are the prime elements that leave behind a noteworthy mark on the search engine ranks for the keywords. Optimizing these Meta tags effectively yields generous results.

So…What is a Meta Tag?

Starting with the description! According to the definition, a Meta tag is a short, clear and meaningful descriptive piece of text used for defining the content published on the webpage. The Meta tags do not appear on the page’s contents. These are used as an index behind the visible web page for helping the Google algorithm seek through the pages and respond with the relevant results to the browser.

Thus, the Meta tags are another kind of metadata – data defining the input data on the website. The Meta tags in the form of metadata only exist in the HTML script.

Now coming to the Used of the Meta Tags…

Meta tags act as an assistant to SEO – they are used as a compact method for Google to read, understand and analyze each page uploaded over the internet.

You can well regard the Meta tags as a brief synopsis essential for each of your website’s pages.

With their help, the search engine can easily narrow down the related searched at the earliest.

The search engines can do so by first categorizing the pages, then the on-site contents are crawled.

The different types of Meta tags as used in SEO:

Each kind of Meta tag has its own purpose and is of convenience to your site based on their operative capacity. But in SEO we are concerned about just three vital Meta tags, namely the TITLE TAG, the META DESCRIPTION and the META ROBOT ATTRIBUTE.

Title Tag:

The title of the webpage is the title tag.  While writing the title tag, always write the top keywords since they come within the search result of the search engine. 

The search engines are able to display your site to help the browsers have the correct search queries.

Meta Description:

The meta description describes the entire published content on the webpage in one or two short sentences. The title depends on the Meta description of the page, as the description is the elaboration on the entire message being confirmed by the page.

While you are using the meta tags and meta descriptions, never use this as just an additional keyword list. Write complete sentences ending in respective and right length using the keywords. Always keep yourself updated with the total characters for a complete meta description. While a few scholars opine that an optimal Meta description should be of 156 characters, but recently a school of experts have discovered a few search engines support meta descriptions extending up to 320 characters. 

The browsers can see the Meta descriptions while these are absent from your website. It is because the Meta descriptions appear below each website links which are listed on the search engine results pages.

What happens when you do not add a Meta description to your web page?

If you do not write separate Meta descriptions to add them to your website page, then the search engine searches through your web page contents and targets the first couple of lines fitting to the 156 characters. Then the search engines dynamically pick them up and fit them to be used as the Meta descriptions. Or else, the snippet of text having the most searched keywords appears below the website link in place of the description.

According to Google, the keywords used in a Meta description have no effect on their algorithm. But the evidence is the strong proof for the proper keywords in a Meta description help the search engine to persuade the visitors to the site. Your website is sure to scale high in the search engine result page rank when you receive a huge interaction from the users with your website. As a result, the Meta descriptions indirectly help the SEO by welcoming traffic and alluring them to click to browse your website.

Meta Robot Attribute:

The Meta robot attribute informs the search engines regarding the functional features of the web pages and what should the search engines be doing with your search pages.

For instance, you can instruct the crawlers either to “index” or not to index the page at all – it means that you are instructing on the page to be displayed or not to be shown in the search results.

At the same time, you can also instruct the crawler directly with two options whether it should follow or not follow certain specific links appearing on each page. Instructing is vital when it concerns the backlinks since these backlinks are necessary for “link juice”.

As mentioned earlier, the Meta tags cannot be seen on the website, but they are central components of optimization. They play a significant role in effectively understand the function of the search engines so as to soar the search engine ranks higher. 

Wherever you are stuck or struggling to write productive meta tags, immediately contact the Intraforce Marketing. The professionals will take to task and write business-oriented tags for you.

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