• 06 Nov 2019
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A Complete and Compact Guide to Structured Data for SEO

Guide to Structured Data for SEO

Hello, my friends!! We are back with another captivating topic. Today, we are going to talk on Structured Data for SEO.

What is Structured Data?

Okay, let me first give you a clear introduction before delving deep. In simple words, Structured Data is data or code presented in a defined and specific format in a technical way for the search engines to read, understand and identify.

The purpose of the Search Engines in reading the codes is for using them to the desired search results in a clear and refined way. It is really easy for you to insert the code on your business website.

Do you know why the Search Engines Use the Structured Data?

I have just told you the purpose of the Search Engines to read the codes, so can you now make a guess. Yes, to make the display results appear better and appreciative before the browsers; the search engines are dependent on the structured data. Rich content is the pure outcome of greater feed with appropriate contents.

Working on structured data codes is vital for the search engines’ sake. The properly done codes help the search engines to search and put up the information verily linking the results to the customer’s searches.

The sheer reason to use the Structured Data is to rank the search results higher and instill a professional look to the results which should be pleasing to the viewers or customers.

Google and its neighbors including Yahoo, Bing, and Yandex are striving regularly in an attempt to please the users with the highly relevant content suitable for their questions.

With the searching moving towards the voice and mobile search, similarly, structured data is gaining more importance than yesterday.

Now I shall come to the core of our discussion. By now you are clear about the implications of Structured Data. Perhaps you are unaware of it; let me tell you that the Structured Data is also termed as Schema Markup. It allows the search engines to look up your business website and clearly understand the type of data and contents being reviewed at a particular time.

Various Structured Data Tools are aptly used perfectly on your website page. Do you know why? Because the tools help the search engines to have a better understanding regarding your business!

1.Google’s Structured Data Markup Helper:

Using Structured Data Markup Helper is said to be the most flexible structured data to the website. Can you tell me why? Because Google owns the tool! Anyone having a website will be able to access the tool. Using the tool, you can mark up the important elements on your website. Google and search engines can read and clearly decipher the information. Look at the following links to know more about the tool’s contribution to the search engines to understand the website’s content:


You shall get the structured data sets or the schemas from Schema.org. These schemas are significant to enable the website professionals to insert structured data on their web pages. As a result, the search engines read and understand the contents of the website.

When you look up at Schema.org, you shall see the search engines are supporting the entire structured data markup. Interestingly, Schema.org is a huge collection of codes. Using Schema.org, you can easily find your needed markup for your required page. Check the links for yourself:


We come to the most highlighted source for solutions to SEO. I prefer to use the free SEO tools from Moz to build up links and analyze them, go ahead with keyword research, check webpage performance and find out the local listing audits.

There are more on the list which you can find at https://moz.com/free-seo-tools. The list of helpful tools includes the Keyword Explorer, Link Explorer, Moz Bar, Free Location Audit, and My Online Presence.

I have selected a few free guides for you to help you better. Here you go:

Two more beneficial guides include:
a. The Beginner’s Guide to Structured Data for SEO Part 1: https://moz.com/blog/structured-data-for-seo-1

b. The Beginner’s Guide to Structured Data for SEO Part 2: 

https://moz.com/blog/structured-data-for-seo-2 The overall discussion has been simple and practical so far. I urge you to go through the topic as many times you want to get the matters cleared. But whenever you need assistance, Intraforce Marketing is always there to guide you.

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