• 01 Nov 2019
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How Can You Install the Facebook Pixel in 2019?

How Can You Install the Facebook Pixel

First of all, tell me, do you know the meaning of Facebook Pixel? Do not feel tensed if you do not, for I am here to tell you about it.

The Facebook Pixel is defined as the code added to the website which functions to track specific events and it also builds up audiences for the Facebook ads.

The place to paste the Facebook Pixel code is before the closing head tag (</head/>) only once on the website. You can get it done for your company website. Once you have added the Facebook Pixel to your website, it is of convenience to you. The Facebook Pixel tracks each and every website page. Even Facebook users accessing the website will also be tracked.

By the way, is the main purpose of Facebook Pixel known to you?

Okay, I shall tell you.  Facebook pixel is assigned with a chief task to track users who navigate to the website’s certain pages. You can use the Facebook pixel in different ways as mentioned below:

  • Conversions measurement which include the sign-ups, sales, revenue, and more factors
  • To get good insights about the visitors of the website
  • Building up Custom Audience of current website visitors – it helps you to keep a track of them to add the necessary item in their respective carts. Furthermore, you will receive the reports on the visitors who had signed up on your website to benefit from a free incentive. Additionally, you will know who have visited your product pages.
  • Creating Lookalike Audiences – the similar visitors who are apt  as perfect customers or clients
  • Carrying out remarketing to every visitor visiting the site, or only to the ones who just visited a few particular pages or have shown some reactions or taken certain actions.

Keeping a Focus on Warm Traffic:

Wondering at the term “Warm Traffic”? Fine, let me tell you what it is. WARM TRAFFIC a term used for the users who have visited and gone through your website.

But why the phrase Warm Traffic? They are called Warm Traffic because they have located your website, have seen your products and services and thus they have knowledge about your brand. So, in all probability, they will click on your remarketing ads which are meant for targeting them.

Let us consider an instance. Suppose a user visits your product page but left without making a purchase. It is okay. Using Facebook pixels, you can track the user. At the same time, having the Facebook Pixel installed is advantageous.

With the help of the Facebook Pixel, you can easily go in for remarketing this particular product to the particular user as you have the access and help of the Facebook Custom Audience.

7 Touch Points…

Yet another interesting point! “7 Touch Points” … Without any doubt, you must be wondering what is it. Prior to being “sales-ready”, as a buyer, the people take an average of 7 touch points.

They have to check on your website, then your brand and also your ads all SEVEN TIMES before they have made up their minds to sign up or purchase.

Thus you see that the interesting role played by the Facebook Pixel is the marketers can easily retarget the same audience, rather the “warm audience”.

Now I am going to guide you with the process to create a Facebook Pixel.

  • First of all, before you start, be assured you are having access to the Business Manager account. If not, then definitely create a Business Manager Account for your benefits. Click here to get the steps: https://www.facebook.com/business/help/113163272211510?id=180505742745347
  • Furthermore, you have to establish yourself as the admin on the very Business Manager Account you are likely to use.

For the entire process, the experts are always here to help. If you get stuck anywhere or you are willing to have professional help, do not hesitate to contact Intraforce Marketing at the earliest. We are ever ready to give you the best professional advice.

How Can You Create A Facebook Pixel in the Business Manager?

Follow the Steps in Details; you would get a way out:

First Step:

Locate the Business Manager and go to Business Settings.

Second Step:

Select your business from the list

Third Step:

Click on Data Sources

Fourth Step:

Select the Pixels

Fifth Step:

Click on the + Add button

Sixth Step:

Enter a name suitable for your pixel

Seventh Step:

Optional Task: Enter the URL of your website

Eighth Step:

Click on Continue

Ninth Step:

Click on Set up the pixel now for starting to install your pixel you have selected on your website. To stay in Business Manager, click on Continue Managing My Business

How to Install the Facebook Pixel?

In the beginning, I have already mentioned that the pixel code runs in between the <head> tags as on your website.  Fortunately, a few easy ways clear it out on getting it installed. Following the easy ways is time-saving as you need not have to edit the code. 

There are three flexible ways to install the Facebook Pixel:

  1. Using the Google Tag Manager
  2. Editing the header code
  3. Using the WordPress Plugin; this is actually the easiest.

Facebook is always here to help you out:

A step by step guide on installing your Facebook Pixel is available on Facebook. Follow the links to get a clearer picture:

  1. https://www.facebook.com/business/m/pixel-setup-get-started
  2. https://www.facebook.com/business/help/314143995668266?id=1205376682832142
  3. https://mrgavinbell.com/facebook-pixel/
  4. https://www.facebook.com/business/help/952192354843755?id=1205376682832142

So this is all for today. We shall meet soon with another useful topic.

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