• 01 Nov 2019
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What Should Be The Optimal Size for Different Social Media Images???

Different Social Media Image Sizes

What do you think are the prime factors grabbing the attention of the browsers? Invoking text no doubt, but the texts are the second factor. Then what comes first???  Images… Viewable and interpretable images on social media…

You must know that the HIGH-QUALITY IMAGES are so indispensable to distinguish your business from your hard core competitors. Well, that is not the end…. Do you know why?? High-Quality Images could stand out futile if the correct sizes for the social media images are not included.

Correct Sizes! Yes, you read it right.

By now, it is normal for you to think: “But how do I do it?”

Fine… Relax… The professional experts are here for your help. Get in touch with Intraforce Marketing, and we shall work together to fix the exact sizes for different images for uploading on social media.

For your benefit, I am letting you know that various social media networks have different image uploading sizes. In this blog post, we have dealt with Five major social media platforms where the optimal sizes have huge and significant variations. 

Stay tuned with this blog post and read till the last word to discover the references for image sizing for the different channels meant for social media marketing.

Before taking you to the heart of today’s topic, let me update you with a few vital information. Keep in mind, you have to presume each image available online is COPYRIGHTED. So, what is authentic according to you? The answer is simple. Always take your own clicks. Yes, have your own album ready. To edit, design, textualize, so on and so forth, use the amazing graphic – design software Canva.

Want to know why should you put in so much effort? To retain the originality of your content, having own set of images and resizing them according to the size requirements of the social media is mandatory.

First, let us have a look at the FACEBOOK IMAGE SIZES:

Do we ever tell a story on Facebook? NO. We show it… Hence, be sure to use the right Facebook photo size for the Facebook page and Facebook ads to be prominent. Remember that Facebook uses a compression algorithm regarding the images to be uploaded. Never let a perfect picture be crashed by Facebook’s compression algorithm.

Facebook Image Sizes As Supported On Desktop:

72 pixels per inch should be the optimal image resolution when you are using the web.

  • Image Size for Facebook Profile Picture: Uploading measurement is 180 x 180 pixels, while the photo will appear at 160 pixels x 160 pixels
  • Image Size for Facebook Cover: For both Facebook Page and Facebook Profile is 851 x 315 pixels Uploading measurement is
  • Size for Square Post Image: Uploading measurement is 1200 x 628 pixels though it shrinks to 470 x 470 pixels.
  • Size for Shared Link Images: 1200 x 628

Facebook Image Sizes As Supported On Mobile:

560x 560 pixels is the optimal size for the cover photo to be set using a Mobile.

Image Sizes for the Adverts on Facebook Ads: Uploading Measurement is 1600 x 628 pixels. The resized images as will be shown   by Facebook:

Desktop News Feed Ads: 470 x 246 pixels

Mobile News Feed Ads: 560 x 292 pixels

Ads in the Right Column: 254 x 133 pixels

Image Sizes for Promoted Posts:

Desktop News Feed Posts: 470 x 470px

Mobile News Feed Posts: 626 x 840px for 1135 x 640 mobile phone screens

Posts in the Right Column: 254 x 133px

Now it is time for INSTAGRAM IMAGE SIZES:

Are you aware that Instagram has a title? Yes! It is termed as the “SOCIAL NETWORK OF PHOTOGRAPHS”. Thus, the essentiality of adhering to the correct measurements of the photos!

Profile Image Size:

  • 110 x 110 pixels for Optimum Size
  • 180 x 180 pixels forMaximum Resolution

Instagram Image Size for Photo Posts:

Instagram Square Photos: Uploading Size is1080 x 1080 pixels and the displaying size is close to600 x 600 pixels

Aspect Ratio: 1:1

Instagram Horizontal Photo Sizes for Landscape View: Maximum size is 1080 x 566 pixels, and the smaller size is 600 x 400 pixels

Aspect Ratio: 1.91:1 as recommended by Instagram, which can be extended to16:9

Instagram Vertical Photo Sizes for Portrait View: Uploading size is 1080 x 1350 pixels, while the image is displayed in 480 x 600 pixels

Aspect Ratio: 4:5

Correct Instagram Image Sizes for Instagram Stories:

Uploading Size: 1080 x 1920 pixels

Aspect Ratio: 9:16

 Correct Instagram Image Sizes for IGTV:

Vertical IGTV:

Uploading Size: 1080 x 1920 pixels

Maximum Aspect Ratio: 9:16

Minimum Aspect Ratio: 4:5

Horizontal IGTV:

Uploading Size: 1920 x 1080 pixels

Maximum Aspect Ratio: 16: 9

Minimum Aspect Ratio: 5:4

IGTV Cover Photo Size:

Uploading Size: 420 x 654 pixels

Aspect Ratio: 1:1:55

 Instagram Image Size for Ads:

Square Ad – Uploading Size: 1080 x 1080 pixels Appearance Size: 640 x 640 pixels

Landscape Format – Uploading Size: 1080 x 566 pixels Appearance Size: 640 x 400 pixels

Next, we shall look into TWITTER IMAGE SIZES:

To appeal to the audience on Twitter, the photos and images are a must. Thus the need to retain the WOW factor through the correct image sizes.

Image Sizes for Twitter Images:

Maximum Uploading Size: 400 x 400 pixels

Minimum Uploading Size: 200 x 200 pixels

Maximum file Size and Quality: 2MB

File Formats: GIF, PNG, and JPEG

Image Sizes for Twitter Header Photos:

Maximum Uploading Size: 1500 x 500 pixels

Minimum Uploading Size: 1024 x 280 pixels

Maximum file Size and Quality: 5MB

File Formats: PNG or JPG

Image Sizes for Twitter In-Stream Photos:

Uploading Size: 1024 x 512 pixels

Maximum file Size and Quality: 5MB for Photos and 3MB for Animated GIFs

File Formats: PNG, GIF, and JPEG

Image Sizes for Twitter Cards:

Uploading Size: 800 x 320 pixels

Maximum file Size and Quality: 3MB

File Formats: PNG and JPG

Image Size for Twitter Summary Card:

Title: 70 Characters

Description: 200 characters

Uploading Size: 28 x 150 pixels

Maximum file Size and Quality: 1MB

File Formats: GIF, PNG, and JPG

Then the PINTEREST IMAGE SIZES:

What is Pinterest all about? It concerns endless scrolls. So, the correct image sizes on this social media platform matter a lot. Here is the list for you to follow:

Image Size for Pinterest Profile Pictures:

Uploading Measurement: 165 x 165 pixels tall

Aspect Ratio: 1:1

Image Size for Pinterest “Pins”:

Square:

Uploading Measurement: 600 pixels wide by 600 pixels tall

Aspect Ratio: 1:1

Standard:

Uploading Measurement: 600 pixels wide by 900 pixels tall

Aspect Ratio: 1:1

Tall:

Uploading Measurement: 600 pixels wide by 1260 pixels tall

Aspect Ratio: 1:2:1

Image Size for Pinterest Board Displays:

Large Thumbnail:

Uploading Measurement: 222 pixels wide by 150 pixels tall

Aspect Ratio: 37:25

Small Thumbnail:

Uploading Measurement: 55 pixels wide by 55 pixels tall

Aspect Ratio: 1:1

Last But Not Least We Shall Look Into the YOUTUBE IMAGE SIZES:

Even if the videos are the chief content on YouTube, yet the pictures are no less important. Images are crucial for attracting more viewers, so always cater to the right sizes.

YouTube Channel Art image or the Cover Image: 2560 x 1440 pixels

Custom Thumbnail Image Size: 1280 x 720 pixels

Safe Area: 1546 x 423 pixels

TV display: 2560 x 1440 pixels

Desktop display: 2560 x 423 pixels, based on the desktop browser which might show a slight variation

Tablet Display: 1855 x 423 pixels

Image Sizes for Channel Icons or YouTube Profile Photo: 800 x 800 pixels

Dimensions for thumbnail images: 1280 x 720 pixels

Today let us end our discussion here. Keep following our blogs to come across different innovative ideas.

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